WHAT'S A DIFFERENCE??

OPTION STUDIO—HARVARD GSD
​FALL 2022
INSTRUCTOR: ANDREW ZAGO

This studio looked at the works of Ed Ruscha and Jonathan Lasker to develop an attitude for the design of 2 Billboards for the Sunset Strip in West Hollywood. These proposals mined object profiles from the strip and imagined them (through the lens of Lasker) as new objects, sometimes becoming one and sometimes expressing their multiplicities through 2D and 3D registrations. Thinking about 3D objects that projected into 2D surfaces, a typology for the Billboard was uncovered, similar to the make-up of a smore or an ice cream sandwich with 2 flat(ish) surfaces and some kind of object goo in between. The below images and drawings represent design iterations and investigations as this concept was unraveled.